Email 1 of 3Instant
Welcome to the Hensch club, here's your 10% off
Your 10% off code is inside.
Interlink AI
Free business audit
Hensch, eleven weeks in.
I went through your website, Instagram, TikTok and café network one by one. Here is what is working, what I would fix first, and where the growth is. No strings attached.
4.89star rating from 19 product reviews
10cafés pumping Hensch since the 1 July launch
1,600Instagram followers across 43 posts
0Meta ads found running or past
01 / Brand and product
The foundations are strong
WorkingThe brand looks premium
The green, the amber bottle and the cup character stand out on any café bench.
WorkingA clear, simple idea
Four pumps, 15.5g of protein, same coffee. Your "How it works" section nails it.
WorkingReal customers love it
17 of 19 reviews are five stars, and people already use it in yoghurt, porridge and smoothies.
WorkingThe founder story is gold
Two mates since school plus Nic's mum Lisa's idea on a scrap of paper. Use it everywhere.
02 / Website (hensch.co)
Good looking, a few gaps behind the scenes
WorkingOffers are set up well
The $40 trial, Subscribe & Save 15% and 10% sign up offer are right for a new brand.
Big opportunityMake Subscribe & Save more visible
The $40 trial is a smart way in, so keep it. Right now subscribing only shows up as a small option on the product page. Show it on the homepage too, and remind trial buyers about it after they order. A 480mL bottle lasts about two weeks, so repeat orders are the business.
Quick fixGive every subscription a saving
900mL bottle prices today:
- One-offA$59.99
- Every 4 weeksA$50.9915% off
- Every 6 weeksA$59.99No saving
- Every 8 weeksA$59.99No saving
The biggest saving on the 4 week plan makes sense, since those customers order most often. But 6 and 8 week subscribers pay full price and get nothing for signing up. A smaller saving gives everyone a reason to subscribe: 10% off every 6 weeks (A$53.99) and 5% off every 8 weeks (A$56.99).
Quick fixBlank pages and hidden shipping info
Your Contact page is blank, and the shipping and refund pages say "Page not found". You ship Australia wide ($10 to $18 standard, free from somewhere between $120 and $160) plus Beaumaris pickup, but buyers only learn that at checkout.
Quick fixThe 10% popup shows on every page
It covers the Wholesale form and even error pages. Show it only on the homepage, product pages and All Products after about 10 seconds, and hide it for subscribers.
Quick fixNo welcome email after signing up
I joined through the footer sign up and nothing arrived. The thank you message also shows in a squashed font.
Quick fixShow up on Google, add an FAQ and real reviews
The words on your homepage are great, but the hidden title and description Google shows in search results just say "Hensch". Change it to something like "Hensch | Liquid Protein for Your Coffee, Made in Melbourne" so people searching for protein coffee find you. Also add an FAQ (collagen, hot coffee, fish, stirring) and swap the homepage quotes for your real reviews.
03 / Socials (Instagram, TikTok, Facebook)
Great content, now it needs a plan
WorkingYour mic interview is your best content
"First Impressions of HENSCH" is your best piece of content and your most viewed video, at around 8,000 views. Handing people a mic and a Hensch coffee to try on the spot captured real first reactions, which entertained and proved the product at the same time.
Quick fixKeep doing what works, for one clear audience
Rule of thumb: do more of what does well. Pick your niche, coffee drinkers who train, and make every post for that audience. Recent reels drifted to general b-roll and now average about 1,400 views, half the 2,600 before.
Big opportunityPlanned, consistent posting: 4 to 6 posts a week
Consistency matters most. Posting to a set plan every week builds trust, grows reach and keeps Hensch front of mind.
Big opportunityShare every post everywhere
TikTok has 28 followers and your Facebook page has 1 follower and no profile photo. Same content, no extra cost.
Big opportunityGifting instead of paid influencers
Send bottles to run clubs, Pilates studios, gym coaches and baristas and ask for one honest story.
04 / Cafés, email and ads
Your biggest growth levers
WorkingReal café traction
Ten cafés, two bottle stockists and a wholesale form that replies in one business day.
Big opportunityBuild the next 20 cafés on purpose
List nearby cafés and gyms, reach out in batches, drop samples and track it in one place. Add counter cards with a QR code and a map on your Stockists page.
Big opportunityEmails timed to the bottle
Klaviyo is already live. Add welcome, cart and "running low?" emails, around day 12 for 480mL and day 25 for 900mL.
Big opportunityA small Meta ad test
No Hensch ads in Meta's Ad Library yet. Test your best founder videos on the $40 trial.
05 / The short version
Three moves I would make first
01
Plan your content and post 4 to 6 times a week
Lead with more mic interviews, your proven best format.
02
Make subscription more visible and fix the website gaps
Show Subscribe & Save in more places, then fix the blank pages, shipping info, popup and welcome email.
03
Turn cafés into a repeatable system
Ten cafés is your proof. Steady outreach and samples could double it.
06 / Where I can help
You two are the front end. I run the back end.
Content plan
Scripts, hooks and a filming structure built to get your videos pushed to a broad audience. You film, we edit and post 4 to 6 times a week.
Website rebuild
hensch.co rebuilt with subscription easy to find, optimised and future proofed.
Funnels and automations
Email flows plus Manychat DM automations on Instagram and Facebook. 29 emails are already built.
Café and gym pipeline
Outreach, samples and every lead tracked in one dashboard.
Creator partnerships
Hensch in front of sport and fitness creators and their audiences.
Ads and reporting
Meta ads on your best videos, with simple monthly numbers on what sold.
Why I can help
I know the sports space
I run KingVsAir, a sports page that started as a hobby of mine and grew into a real business, with over 1 billion organic views. It is a bit different from normal sport content: every post is AI generated, and nothing has ever been filmed in real life or taken from real game footage. That is why it is considered the biggest AI sports channel in the world.
It grew because of the AI automation behind it, and those same processes are what I would build into Hensch. My focus now is working with sustainable brands in sport, health and fitness. Hensch fits extremely well into the clients I am building out and the business model I am building around them, because it is protein in the coffee athletes and gym-goers already drink.
Brands I already run the back end for
Andrew Cooper Golf (19.9k followers) and Brandon Rave Golf (14.2k followers): websites, payments, Instagram DM funnels, emails and content editing.
I am building a sport network
Partnerships with sport content creators mean I can get Hensch in front of far more eyes.
I have run a food brand
My first business, DriedCandyAU, made freeze-dried candy and sold it through TikTok, Shopify, markets and local lolly shops, getting close to six figures in sales in 9 months. The TikTok account grew past 50,000 followers before it was shut down over trademark claims from a major candy brand. Here is an example of my content before it was shut down: LADbible shared it to 6 million views.
Everything I checked: hensch.co · Stockists · Instagram · TikTok · Facebook · Meta Ad Library
07 / Emails already built
29 emails across 11 flows, ready to switch on
I have sent you four example emails, one in each style. I picked the Cafe Cream style for every email below, and any of the other three can be swapped in. Tap a flow to unfold it, then open any email to see it the way a customer would. Names, dates and codes are example details.
- 1Instant
- 2Day 2
- 3Day 5
Email 2 of 3Day 2
How Hensch started (with a little help from Mum)
Two mates, one scrap of paper.
Email 3 of 3Day 5
Your 10% off ends in 48 hours
4.89 stars from our first 19 reviews.
- 11 hour
- 224 hours
- 348 hours
Email 1 of 31 hour
Your coffee is missing something
We saved your cart.
Email 2 of 324 hours
Got a question before you order?
Quick answers about Hensch.
Email 3 of 348 hours
Last reminder: your Hensch cart
Your cart is about to clear.
- 1Instant
- 2Day 3
- 3Day 7
Email 1 of 3Instant
Thanks for your first Hensch order
Your order is in.
Email 2 of 3Day 3
3 tips for the perfect Hensch coffee
Get the most out of every bottle.
Email 3 of 3Day 7
Not just for coffee
Yoghurt, porridge, smoothies.
- 1Day 12
- 2Day 16
Email 1 of 2Day 12
About four coffees left in your bottle
About four coffees left.
Email 2 of 2Day 16
Last few serves left
Time to top up.
- 1Day 25
- 2Day 30
Email 1 of 2Day 25
About five coffees left
About five coffees left.
Email 2 of 2Day 30
Never run out again
Set it and forget it.
- 12 days after
Email 1 of 12 days after
You are a regular now
Save 15% on every bottle.
- 1Day 10
- 2Day 17
Email 1 of 2Day 10
How's your Hensch?
Tell us what you think.
Email 2 of 2Day 17
30 seconds to help a small Melbourne brand
Your review helps a lot.
- 1When they subscribe
- 23 days before each order
- 3Payment fails
- 43 days after a failed payment
- 5When they cancel
- 614 days after cancelling
Email 1 of 6When they subscribe
Your Hensch subscription is set
Your subscription is set.
Email 2 of 63 days before each order
Your next Hensch order is on 14 Oct 2026
Your next bottle is on its way soon.
Email 3 of 6Payment fails
We could not process your Hensch payment
Please update your card.
Email 4 of 63 days after a failed payment
Reminder: update your card to keep Hensch coming
Your subscription is on hold.
Email 5 of 6When they cancel
Your Hensch subscription is cancelled
Sorry to see you go.
Email 6 of 614 days after cancelling
Your coffee misses you
Restart anytime.
- 1Day 45
- 2Day 60
- 3Day 75
Email 1 of 3Day 45
Miss your morning upgrade?
It has been a while.
Email 2 of 3Day 60
What's new at Hensch
New cafes, new ways to use it.
Email 3 of 3Day 75
Should we stop emailing you?
One last check in.
- 1Instant, to the cafe
- 2Day 3, to the cafe
- 3Instant, to Nick and Nic
Email 1 of 3Instant, to the cafe
Thanks Jess, we got your enquiry
We will be in touch within one business day.
Email 2 of 3Day 3, to the cafe
Want to try Hensch on your bar, Jess?
Free sample for your bar.
Email 3 of 3Instant, to Nick and Nic
New wholesale lead: Corner Grind (Brighton)
New wholesale enquiry.
- 1Instant
Email 1 of 1Instant
Your Hensch order is ready to collect
Ready at By Bella Collective.
Every email is already loaded into my platform.
08 / The platform behind it
One platform runs all of it
I run every one of my businesses through my own Interlink AI CRM. It is built for automations and for scale: getting your content in front of more eyes, following up every lead and turning attention into sales.
Emails, leads and sales in one place
Flows, customers, café leads and results all live together, so nothing slips through the cracks.
Manychat automations on social media
Someone comments a word like "TRIAL" on a reel and gets the $40 trial link in their DMs straight away. Instagram and Facebook automations like this turn views into sales without you replying by hand, and every lead lands in the CRM.
Content that keeps showing up
Plan, approve and schedule posts for Instagram, TikTok and Facebook, so you stay consistent at 4 to 6 posts a week.
Let's grab that coffee
I would love to partner with you on this because I believe in the product. Andrew spoke really highly of Hensch, and as a gym junkie who loves working out, it is exactly the kind of brand I want to help scale.
Happy to walk through this, go through the email flows and pick the top three things together.